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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

Cur síos iomlán

Sonraí Bibleagrafaíochta
Príomhúdar: Buttle, Francis
Údair Eile: Maklan, Stan
Formáid: Printed Book
Teanga:English
Foilsithe: New York: Routledge< 2015.
Eagrán:Third edition.
Ábhair:

University of Calicut

Sonraí sealbhúcháin ó University of Calicut
Gairmuimhir: 658.812 BUT/C
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