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Customer relationship management : concepts and technologies /
"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New York:
Routledge<
2015.
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| Edición: | Third edition. |
| Materias: |
University of Calicut
| Número de Clasificación: |
658.812 BUT/C |
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| Copia | Estatus de actividad no disponible |