Customer relationship management : concepts and technologies /

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"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Buttle, Francis
Andre forfattere: Maklan, Stan
Format: Printed Book
Sprog:English
Udgivet: New York: Routledge< 2015.
Udgivelse:Third edition.
Fag:
Customer relations > Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 658.812 BUT/C
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