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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Detalhes bibliográficos
Autor principal:	Buttle, Francis
Outros Autores:	Maklan, Stan
Formato:	Printed Book
Idioma:	English
Publicado em:	New York: Routledge< 2015.
Edição:	Third edition.
Assuntos:	Customer relations > Management. BUSINESS & ECONOMICS / Customer Relations. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General.