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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Xehetasun bibliografikoak
Egile nagusia:	Buttle, Francis
Beste egile batzuk:	Maklan, Stan
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New York: Routledge< 2015.
Edizioa:	Third edition.
Gaiak:	Customer relations > Management. BUSINESS & ECONOMICS / Customer Relations. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General.