Customer relationship management : concepts and technologies /

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"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Dettagli Bibliografici
Autore principale: Buttle, Francis
Altri autori: Maklan, Stan
Natura: Printed Book
Lingua:English
Pubblicazione: New York: Routledge< 2015.
Edizione:Third edition.
Soggetti:
Customer relations > Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.
Search Result 1
Customer relationship management : concepts and technologies /
di Buttle, Francis
Pubblicazione 2015
Printed Book
Search Result 2
Customer relationship management : concepts and technologies
di Buttle, Francis
Pubblicazione 2015
Printed Book
Search Result 3
Customer relationship management : concepts and technologies /
di Buttle, Francis
Pubblicazione 2015
Printed Book
Search Result 4
Customer relationship management : concepts and technologies
di Buttle, Francis
Pubblicazione 2013
Printed Book
Search Result 5
Customer relationship management :concepts and technologies/
di Buttle, Francis
Pubblicazione 2013
Printed Book
Search Result 6
Customer relationship management : concepts and technologies /
di Buttle, Francis
Pubblicazione 2009
Printed Book
Search Result 7
Customer relationship management Concepts and technologies /
di Buttle, Francis
Pubblicazione 2009
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