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Customer relationship management : concepts and technologies /

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"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Bibliografiske detaljer
Hovedforfatter:	Buttle, Francis
Andre forfattere:	Maklan, Stan
Format:	Printed Book
Sprog:	English
Udgivet:	New York: Routledge< 2015.
Udgivelse:	Third edition.
Fag:	Customer relations > Management. BUSINESS & ECONOMICS / Customer Relations. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General.

Lignende værker

Customer relationship management : concepts and technologies /
af: Buttle, Francis
Udgivet: (2015)

Customer relationship management : concepts and technologies /
af: Buttle, Francis
Udgivet: (2015)

Customer relationship management : concepts and technologies
af: Buttle, Francis
Udgivet: (2013)

Strategic customer management :integrating relationship marketing and CRM/
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Udgivet: (2013)

Managing customers through ecocnomic cycles
af: McKean
Udgivet: (2010)

Customer Relationship Management
af: Bhat,Govinda K

Customer relationship management
af: Cristin Anderson and Carol Kerr
Udgivet: (2002)

Customer relationship management /
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Udgivet: (2010)

Customer relationship management not a distant
af: Binsu Chandran

Customer relationship management
af: Peeru Mohamed, H; Author, et al.
Udgivet: (2002)

CRM in real time
af: Goldenberg, Barton J.
Udgivet: (2009)

Customer relationship mangement: concepts and application/
af: Kumar,Alok
Udgivet: (2012)

Customer relationship mangement: concepts and cases/
af: Rai, Alok Kumar
Udgivet: (2013)

Customer Relationship Management : getting it right
af: Judith W Kincaid
Udgivet: (2006)

Customer relationship management Concepts and technologies /
af: Buttle, Francis
Udgivet: (2009)

Customer relationship mangement/
af: Peelen, Ed
Udgivet: (2009)

Customer relationship management/
af: Baran, Roger J., et al.
Udgivet: (2014)

Statistical methods in customer relationship management
af: Kumar, V.
Udgivet: (2012)

Customer relationship management integrating marketing strategy and information technology
af: Zikmund, William G
Udgivet: (2012)

Creating customer loyalty : build lasting loyalty using customer experience management /
af: Daffy, Chris
Udgivet: (2019)

All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /
af: Cusick, William J.
Udgivet: (2009)

Customer relationship mangement essentials/
af: Gosney, John W.
Udgivet: (2000)

Customer relationship management :concepts and technologies/
af: Buttle, Francis
Udgivet: (2013)

Customer Relationship Management
af: Mullick,N H
Udgivet: (2016)

Customer Relationship Management
af: Alok Kumar Rai
Udgivet: (2014)

Customer relationship management: concepts and cases/
af: Alok Kumar Rai
Udgivet: (2014)

Customer relationship management
af: Bhasin, Jaspreet Kaur; Kogent Learning Solutsions
Udgivet: (2012)

Customer relationship management
af: Makkar, Urvashi; Makkar, Harinder Kumar
Udgivet: (2012)

Customer relationship management
af: Lawrence, Antony
Udgivet: (2010)

Customer relationship management
af: Mohaned, H Peeru; Sagaeevan, A
Udgivet: (2012)

Customer relationship management
af: Bhat, K Govinda
Udgivet: (2011)

Customer relationship management
af: Choudhary, Kunal
Udgivet: (2012)

Customer relationship management
af: Das, Subhasish
Udgivet: (2007)

Customer relationship management
af: Baran, Roger J; Galka,Robert J; Strunk, Daniel P
Udgivet: (2008)

Customer relationship management
af: Das, Subhasish
Udgivet: (2007)

Customer relationship management
af: Baran, Roger J; Galka, Robert J; Strunk, Daniel P
Udgivet: (2008)

Customer relationship management/
af: Mullick, N.H
Udgivet: (2016)

Customer relationship management: a strategic perspective
af: Shainesh, G; Author, et al.
Udgivet: (2006)

Customer relationship management: a step by step approach /
af: Mohamed, H Peeru .
Udgivet: (2001)

Customer relationship management: a strategic approach to marketing /
af: Kaushik Mukerjee
Udgivet: (1995)