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Creating the strategy : winning and keeping customers in B2B markets /

Bibliographic Details
Main Author: Gould, Rennie
Format: Printed Book
Language:English
Published: London ; Philadelphia : Kogan Page, c2012.
Subjects:
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245 1 0 |a Creating the strategy :  |b winning and keeping customers in B2B markets /  |c Rennie Gould. 
260 |a London ;  |a Philadelphia :  |b Kogan Page,  |c c2012. 
300 |a x, 238 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
650 0 |a Industrial marketing. 
650 0 |a Strategic planning. 
650 0 |a Customer relations. 
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