APA Edition Citation

Gould, R. (2012). Creating the strategy: Winning and keeping customers in B2B markets. Kogan Page.

Chicago Edition Citation

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. London ; Philadelphia: Kogan Page, 2012.

MLA Edition Citation

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.