Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /

Míreanna Comhchosúla

• A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets
  le: Sheena
• Brand extensions : concepts and cases /
  le: Sehgal, Roli
  Foilsithe: (2005)
• Consumer preference for branded tea products
  le: Keerthi, K.L
  Foilsithe: (2009)
• Product and brand management/
  le: Tapan K Panda
  Foilsithe: (2016)
• Product and brand management /
  le: Mathur, U. C.
  Foilsithe: (2007)