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Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
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| Format: | Ph.D Thesis |
| Langue: | English |
| Publié: |
2010.
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| Sujets: |
University of Calicut
| Cote: |
658.827 SHE/S |
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| Exemplaire | Statut en temps réel indisponible |