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Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
| Autor principal: | |
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| Formato: | Ph.D Thesis |
| Lenguaje: | English |
| Publicado: |
2010.
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| Materias: |
University of Calicut
| Número de Clasificación: |
658.827 SHE/S |
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| Copia | Estatus de actividad no disponible |