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Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /

Manylion Llyfryddiaeth
Prif Awdur: Sheena
Fformat: Ph.D Thesis
Iaith:English
Cyhoeddwyd: 2010.
Pynciau:

University of Calicut

Manylion daliadau o University of Calicut
Rhif Galw: 658.827 SHE/S
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