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Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
Autor principal: | |
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Format: | Ph.D Thesis |
Idioma: | English |
Publicat: |
2010.
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Matèries: |
University of Calicut
Signatura: |
658.827 SHE/S |
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Còpia | Comprovació en temps real no disponible |