Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /

Documenti analoghi

• A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets
  di: Sheena
• Brand extensions : concepts and cases /
  di: Sehgal, Roli
  Pubblicazione: (2005)
• Consumer preference for branded tea products
  di: Keerthi, K.L
  Pubblicazione: (2009)
• Product and brand management/
  di: Tapan K Panda
  Pubblicazione: (2016)
• Product and brand management /
  di: Mathur, U. C.
  Pubblicazione: (2007)