Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /

Antzeko izenburuak

• A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets
  nork: Sheena
• Brand extensions : concepts and cases /
  nork: Sehgal, Roli
  Argitaratua: (2005)
• Consumer preference for branded tea products
  nork: Keerthi, K.L
  Argitaratua: (2009)
• Product and brand management/
  nork: Tapan K Panda
  Argitaratua: (2016)
• Product and brand management /
  nork: Mathur, U. C.
  Argitaratua: (2007)