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151104b xxu||||| m||| 00| 0 eng d |
| 082 |
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|a 658.827
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| 100 |
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|a Sheena
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| 245 |
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|a Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
|c by Sheena
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| 260 |
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|c 2010.
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| 502 |
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|a Thesis (Ph.D.)-- Department of Commerce and Management Studies, University of Calicut, 2010.
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| 504 |
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|a Includes bibliographical references.
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| 653 |
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|a Management
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| 796 |
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|a Mohanan, P.
|b Thesis advisor.
|c Dr.
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| 942 |
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|c TH
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| 999 |
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|c 110439
|d 110439
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| 952 |
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|0 0
|1 0
|4 0
|6 658_827000000000000_SHE_S
|7 0
|9 114860
|a UL
|b UL
|c REF
|d 2015-11-09
|l 0
|o 658.827 SHE/S
|p NB5961
|r 2015-11-09
|w 2015-11-09
|y TH
|z 1309
|