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Study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala /

Detalles Bibliográficos
Autor Principal: Abdul Majeed, C.
Formato: Ph.D Thesis
Idioma:English
Publicado: 2007.
Subjects:
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082 |a 658.8 
100 |a Abdul Majeed, C. 
245 |a Study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala /  |c by Abdul Majeed, C. 
260 |c 2007. 
502 |a Thesis (Ph.D.)-- Department of Commerce and Management Studies, University of Calicut, 2007. 
504 |a Includes bibliographical references. 
653 |a Management 
796 |a Muraleedharan, K. P.  |b Thesis advisor.  |c Dr. 
942 |c TH 
999 |c 110433  |d 110433 
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