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Marketing research : text and cases /

Détails bibliographiques
Auteur principal:	Boyd, Harper W.
Autres auteurs:	Westfall, Ralph, Stasch, Stanley F.
Format:	Printed Book
Langue:	English
Publié:	Delhi: AITBS, 2012.
Édition:	7th ed.
Sujets:	Marketing research. Marketing research > Case studies.

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