APA Zitierstil

Boyd, H. W., Westfall, R., & Stasch, S. F. (2012). Marketing research: Text and cases (7th ed.). AITBS.

Chicago Zitierstil

Boyd, Harper W., Ralph Westfall, und Stanley F. Stasch. Marketing Research: Text and Cases. 7th ed. Delhi: AITBS, 2012.

MLA Zitierstil

Boyd, Harper W., et al. Marketing Research: Text and Cases. 7th ed. AITBS, 2012.