APA Edition Citation

Mullins, J. W., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach (7th ed.). McGraw-Hill.

Chicago Edition Citation

Mullins, John W., and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. New Delhi: McGraw-Hill, 2013.

MLA Edition Citation

Mullins, John W., and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. McGraw-Hill, 2013.