Clow, K. E., & Baack, D. Integrated advertising, promotion, and marketing communications (6th ed.).
Styl ChicagoClow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 6th ed.
Citace podle MLAClow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 6th ed.
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