Consumer behaviour : text and cases /

Bibliographic Details
Main Author: Kapoor, Ramneek
Other Authors: Madichie, Nnamdi O.
Format: Printed Book
Language:English
Published: New Delhi : Tata McGraw-Hill, 2012.
Subjects:
Marketing research.
Consumer behaviour.
Consumers.
Description
Physical Description:xvii, 426 p.: 23 cm.
ISBN:9780071078108

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