Kapoor, R., & Madichie, N. O. (2012). Consumer behaviour: Text and cases. Tata McGraw-Hill.
Chicago Edition CitationKapoor, Ramneek, and Nnamdi O. Madichie. Consumer Behaviour: Text and Cases. New Delhi: Tata McGraw-Hill, 2012.
MLA Edition CitationKapoor, Ramneek, and Nnamdi O. Madichie. Consumer Behaviour: Text and Cases. Tata McGraw-Hill, 2012.
Warning: These citations may not always be 100% accurate.