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Brand management : Principles and Practices /
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...
| Главный автор: | |
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| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New Delhi:
OUP,
2012.
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| Предметы: |
University of Calicut
| Шифр: |
658.827 DUT/B |
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| Копировать | Недоступно состояние Live" What does mean the status Live (working) |