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Brand management : Principles and Practices /
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...
| Autor principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New Delhi:
OUP,
2012.
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| Assuntos: |
University of Calicut
| Área/Cota: |
658.827 DUT/B |
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| Cód. Barras: | Informação em tempo real indisponível |