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Brand management : Principles and Practices /

Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

詳細記述

書誌詳細
第一著者: Dutta, Kirti
フォーマット: Printed Book
言語:English
出版事項: New Delhi: OUP, 2012.
主題:

University of Calicut

予約・返却請求 University of Calicut
請求記号: 658.827 DUT/B
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