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Brand management : Principles and Practices /

Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Dutta, Kirti
स्वरूप: Printed Book
भाषा:English
प्रकाशित: New Delhi: OUP, 2012.
विषय:

University of Calicut

होल्डिंग्स विवरण से University of Calicut
बोधानक: 658.827 DUT/B
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