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Brand management : Principles and Practices /
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi:
OUP,
2012.
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| Sujets: |
University of Calicut
| Cote: |
658.827 DUT/B |
|---|---|
| Exemplaire | Statut en temps réel indisponible |