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Brand management : Principles and Practices /

Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

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Detalles Bibliográficos
Autor principal: Dutta, Kirti
Formato: Printed Book
Lenguaje:English
Publicado: New Delhi: OUP, 2012.
Materias:

University of Calicut

Detalle de Existencias desde University of Calicut
Número de Clasificación: 658.827 DUT/B
Copia Estatus de actividad no disponible