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Brand management : Principles and Practices /

Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Dutta, Kirti
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: New Delhi: OUP, 2012.
Pynciau:

University of Calicut

Manylion daliadau o University of Calicut
Rhif Galw: 658.827 DUT/B
Copi Nid yw'r Statws Byw ar Gael