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Brand management : Principles and Practices /
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...
প্রধান লেখক: | |
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বিন্যাস: | Printed Book |
ভাষা: | English |
প্রকাশিত: |
New Delhi:
OUP,
2012.
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বিষয়গুলি: |
University of Calicut
ডাক সংখ্যা: |
658.827 DUT/B |
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প্রতিলিপি | বর্তমান অবস্থা অনুপলব্ধ |