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Brand management : Principles and Practices /
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New Delhi:
OUP,
2012.
|
| الموضوعات: |
University of Calicut
| رقم الطلب: |
658.827 DUT/B |
|---|---|
| النسخة | الحالة المباشرة غير متاحة |