Brand management : Principles and Practices /

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Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

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מידע ביבליוגרפי
מחבר ראשי: Dutta, Kirti
פורמט: Printed Book
שפה:English
יצא לאור: New Delhi: OUP, 2012.
נושאים:
Brand name products.
Branding (Marketing)
Product management.
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Brand management : principles and practices /
מאת Dutta, Kirti
יצא לאור 2012
Printed Book
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