Brand management : Principles and Practices /

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Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Dutta, Kirti
التنسيق: Printed Book
اللغة:English
منشور في: New Delhi: OUP, 2012.
الموضوعات:
Brand name products.
Branding (Marketing)
Product management.
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Brand management : principles and practices /
بواسطة Dutta, Kirti
منشور في 2012
Printed Book
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