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Brand management : Principles and Practices /

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Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

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Dettagli Bibliografici
Autore principale:	Dutta, Kirti
Natura:	Printed Book
Lingua:	English
Pubblicazione:	New Delhi: OUP, 2012.
Soggetti:	Brand name products. Branding (Marketing) Product management.

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