APA Edition Citation

Dutta, K. (2012). Brand management: Principles and Practices. OUP.

Chicago Edition Citation

Dutta, Kirti. Brand Management: Principles and Practices. New Delhi: OUP, 2012.

MLA Edition Citation

Dutta, Kirti. Brand Management: Principles and Practices. OUP, 2012.

Warning: These citations may not always be 100% accurate.