Effective advertising: understanding when,how, and why advertising works/

Antzeko izenburuak

• Effective advertising : Understanding when, how, and why advertising works /
  nork: Tellis, Gerard J.
  Argitaratua: (2004)
• Effective advertising Understanding when,How and why advertising works
  nork: Tellis,Gerard j
  Argitaratua: (2001)
• Effective advertising Understanding when, how and why advertising works /
  nork: Tellis, Gerard J.
  Argitaratua: (2007)
• Effective advertising : understanding when, how, and why advertising works
  nork: Tellis, Gerard J
  Argitaratua: (2009)
• Effective advertising : understanding when, how and why advertising works
  nork: Gerard J Tellis
  Argitaratua: (2004)