APA Edition Citation

Tellis, G. J. (2004). Effective advertising: Understanding when,how, and why advertising works. Response books.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When,how, and Why Advertising Works. New Delhi: Response books, 2004.

MLA Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When,how, and Why Advertising Works. Response books, 2004.