Tellis, G. J. (2004). Effective advertising: Understanding when,how, and why advertising works. Response books.
Chicago-стиль цитированияTellis, Gerard J. Effective Advertising: Understanding When,how, and Why Advertising Works. New Delhi: Response books, 2004.
MLA-цитированиеTellis, Gerard J. Effective Advertising: Understanding When,how, and Why Advertising Works. Response books, 2004.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.