The market research toolbox : a concise guide for beginners /

Bibliographic Details
Main Author: McQuarrie, Edward F.
Format: Printed Book
Language:English
Published: New Delhi: sage, 2012.
Edition:3 rd ed.
Subjects:
Marketing research > Methodology.
Description
Physical Description:xviii,253 p.: 23 cm.
ISBN:9781412991742

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