Cita APA

McQuarrie, E. F. (2012). The market research toolbox: A concise guide for beginners (3 rd ed.). sage.

Chicago Edition Citation

McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. 3 rd ed. New Delhi: sage, 2012.

Cita MLA

McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. 3 rd ed. sage, 2012.