Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Detalhes bibliográficos
Autor principal: Schultz, Mike
Outros Autores: Doerr, John E., Frederiksen, Lee W.
Formato: Printed Book
Idioma:English
Publicado em: New Jersey: John Wiley & Sons, INC 2009.
Edição:2nd ed.
Assuntos:
Service industries > Marketing
Branding (Marketing)
Marketing

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