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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Xehetasun bibliografikoak
Egile nagusia:	Schultz, Mike
Beste egile batzuk:	Doerr, John E., Frederiksen, Lee W.
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Jersey: John Wiley & Sons, INC 2009.
Edizioa:	2nd ed.
Gaiak:	Service industries > Marketing Branding (Marketing) Marketing

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nork: Zeithaml, Valarie A.
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Marketing of professional services : a detailed survey of allrofessional services
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Nine brand shaastras nine successful brand strategies to build winning brands/2e
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Brand positioning/2e Strategies for competitive advantage
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