Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Détails bibliographiques
Auteur principal: Schultz, Mike
Autres auteurs: Doerr, John E., Frederiksen, Lee W.
Format: Printed Book
Langue:English
Publié: New Jersey: John Wiley & Sons, INC 2009.
Édition:2nd ed.
Sujets:
Service industries > Marketing
Branding (Marketing)
Marketing
Description
Description matérielle:xv, 352p. ; 24 cm.
ISBN:9781118604342

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