Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Detalles Bibliográficos
Autor principal: Schultz, Mike
Otros Autores: Doerr, John E., Frederiksen, Lee W.
Formato: Printed Book
Lenguaje:English
Publicado: New Jersey: John Wiley & Sons, INC 2009.
Edición:2nd ed.
Materias:
Service industries > Marketing
Branding (Marketing)
Marketing
Descripción
Descripción Física:xv, 352p. ; 24 cm.
ISBN:9781118604342

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