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The magic of Bollywood : at home and abroad /
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi ;
Sage,
2012.
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Table of Contents:
- Introduction / Anjali Gera Roy
- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra
- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai
- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan
- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu
- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah
- Soft power and Pakistani viewers / Shahnaz Khan
- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan
- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko
- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene
- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju
- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel
- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah
- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam
- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique
- Bollywood's circuits in Germany / Florian Krauss.