The better mousetrap : brand invention in a media democracy /

Bibliographic Details
Main Author: Pont, Simon
Format: Printed Book
Language:English
Published: New Delhi: KoganPage, 2013.
Subjects:
Branding (Marketing)
Brand name products
Internet marketing
Description
Physical Description:x, 285p. : 23 cm. ill. ;
ISBN:9780749466213

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