Pont, S. (2013). The better mousetrap: Brand invention in a media democracy. KoganPage.
Chicago Edition CitationPont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. New Delhi: KoganPage, 2013.
Deismireacht MLAPont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. KoganPage, 2013.
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