Deismireacht APA

Pont, S. (2013). The better mousetrap: Brand invention in a media democracy. KoganPage.

Chicago Edition Citation

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. New Delhi: KoganPage, 2013.

Deismireacht MLA

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. KoganPage, 2013.

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