Cita APA

Pont, S. (2013). The better mousetrap: Brand invention in a media democracy. KoganPage.

Chicago Edition Citation

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. New Delhi: KoganPage, 2013.

Cita MLA

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. KoganPage, 2013.