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| 008 |
110513s2012 enkaf b 001 0 eng d |
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|a 2011929697
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| 020 |
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|a 9781847871862
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|a 808.06661
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|a Writing health communication :
|b an evidence-based guide /
|c [edited by] Charles Abraham and Marieke Kools.
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| 260 |
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|a New Delhi :
|b Sage,
|c 2012.
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| 300 |
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|a xv, 175 p., [4] p. plates :
|b ill. (some col.) ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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| 650 |
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0 |
|a Medical writing.
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| 650 |
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0 |
|a Communication in medicine.
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| 700 |
1 |
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|a Abraham, Charles.
|e editor.
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| 700 |
1 |
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|a Kools, Marieke.
|e editor.
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